Anti-Spam Policy

Twelve Horses ("Twelve Horses") provides email and web-based marketing and business automation solutions, web site hosting, and other Internet-related services. Twelve Horses offers customers a vehicle to disseminate public, private, commercial, and non-commercial information. Twelve Horses has rules against spam, and communicates to customers (both verbally and in written contract form) the importance of clean, verified opt-in lists for bulk email communication.

• See Twelve Horses' Acceptable Use Policies

Twelve Horses does not condone the sending of unsolicited bulk email or junk email (spam) as a business practice. If a Twelve Horses customer is found in violation of our License Agreement, Acceptable Use Policies and/or Anti-Spam Policy, they should be reported to abuse@twelvehorses.com immediately.

Twelve Horses constitutes the following as Spam:

Defined: Internet spam is one or more unsolicited messages, sent or posted as part of a larger collection of messages, all having substantially identical content.

This includes:

• Unsolicited bulk email that has not been VERIFIED by the receiver. Unless it was the obvious and clear intent of the receiver to participate, as a receiver, in bulk messaging (of a particular type, category or class) initiated by a given sender, then any messages sent from that sender to that receiver are, by definition, unsolicited and NOT verified. Customers of Twelve Horses are urged to verify their data.
• An email sent to a recipient who would NOT have a reasonable expectation of receiving email from the sender [Note: this applies to bulk messages and not users of the site sending single, personal messages.
• Any email advertising illicit or illegal activities, or infringement or misappropriation of intellectual property rights of others, including copyrights, trademarks, service marks, trade secrets, and patents held by individuals, corporations, or other entities.

1. Third Party Lists

   Third party lists (TPLs) are defined as lists of email addresses transferred to the sender from a third party. Use of TPLs within our system is strictly controlled to ensure that messages that constitute spam (as defined above) are not sent. It is the opinion of Twelve Horses that an email address is the property of the addressee and that they have the right to deny use of their property to any party. Thus only re-verified TPLs can be used, where the original user of the list does the re-verification.

   Any violation of Twelve Horses' TPL policy will be subject to disciplinary action, and possibly termination of an account.

2. Verified Opt-In Emails

   Often times, companies buy lists labeled as "opt-in." Twelve Horses policy is that a customer must directly verify every address in an "opt-in" list before distributing an email to that list of potential recipients. In other words, the company/customer MUST contact individuals before sending communication and have the individual confirm and accept use of their email address by the sender. This ensures the email recipient has directly approved - hence "verified" email correspondence with the company.

   In addition, Twelve Horses expects customers to maintain records of verification of each individual contact. If you do not believe that you subscribed with this customer or to this list, please contact Twelve Horses and we will request a record of confirmation to verify legitimacy of records.

   To unsubscribe from an UNSOLICITED email sent by a company using the Twelve Horses MessageMaker™TM platform Twelve Horses' site and services provide email recipients the opportunity to manage their subscription and remove themselves from the customers' contact list, thus eliminating future communications. To remove your name from a list, select the "Unsubscribe" option that is included on the bottom of every MessageMaker™TM email. Twelve Horses will mark your contact information as "unsubscribed" and notify the company (our customer) from whom you received the email.

   Individuals receiving an email from a Twelve Horses' customer may also choose to contact that company directly to note your removal.

3. Reporting Spam

   Twelve Horses is concerned with individual's privacy, and wants to know if a customer is spamming and in violation of our Acceptable Use and Anti-Spam policies. If you find a customer is in violation, please notify us by:

   • Forwarding the entire message to abuse@twelvehorses.com. Please be sure to include the entire header portion of the original message.

   All spam reports will be assigned an incident number and a Twelve Horses representative will evaluates them to determine the client involved and to work to resolve the issue.

4. What does Twelve Horses do if a customer is Spamming?

   Twelve Horses expects that customers will fully comply with our Acceptable Use Policies, Anti-Spam Policy and License Agreement concerning the privacy of on-line communication and Spam. If Twelve Horses discovers that a customer is in a violation, this shall entitle Twelve Horses to:

   • Terminate any service agreement in place.
   • Remove or block violating customers' access to MessageMaker™TM upon receipt of a proper notice of Spam.

   In addition, offending messages in the MessageMaker™TM system will be replaced with a message indicating that it was removed due to policy violations.

Report Spam to: abuse@twelvehorses.com