Twelve Horses Ticketing

Technology

Superior Venue and Event Management Technology

Twelve Horses Ticketing

The Complete Ticketing Solution

The Twelve Horses Ticketing system is designed to give you greater control and flexibility over the management of your digital ticketing and event marketing needs. The entire process from ticket creation and fulfillment, to customer service and reporting, to marketing and managing channel partners is all at your fingertips.

Originally built to service the rigorous demands of transportation and economic authorities, the Twelve Horses Ticketing system has evolved into the preferred platform for entertainment venues, sporting complexes, special events, arts and culture, and non-profits.

Twelve Horses offers you the complete ticketing solution.

 

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Operational Efficiency

Non-technical staff are empowered with a branded, easy-to-use content management system capable of handling complex transactions involving multiple channel partners and vendors. The platform drives the fulfillment of tickets via email, traditional shipping, self-service kiosks, point of sale systems (POS), and now mobile. In addition, built in modules for customer service and reporting provide a complete understanding of customer behavior and financial performance to further improve operational efficiencies.

 

The ticketing features are very diverse and capable of handling a multitude of different scenarios.
  1. Ticketing transactions are able to constitute variables based on seating, sections, multiple events, time and date, number of uses, and dollar amount.
  2. Automated postings of ticket blocks and auto removal of postings by set parameters such as date of expiration.
  3. Comprehensive pricing and discount controls to increase ticket sales and optimize revenue.
  4. Logic to prevent, for example, trying to use standard postal delivery when it is international.
  5. Management and editing of graphics and information for greater control of your brand.
The ticketing platform provides you with cutting edge technology, and gives your customers more choices than ever before.
  1. Electronic delivery allows the customer to print the ticket at home, send it to their mobile device, or redeem them in a number of other digital formats including, kiosks, POS, smart cards and RFID technology.
  2. Communication confirmations are automatically delivered for such activities as canceled order, refund, and tickets shipped.
  3. Through every touch point there is the ability for branding based on company, channel partner, and/or promotion.
  4. At any time you may download contacts for mail merge on envelopes, mailing labels, and tickets.
The customer service module gives you real-time control over the ticketing process enabling you to manage the relationship more effectively.
  1. Look up customer data and transactional information based on any identifier the customer gives including, last name, credit card, pin code, date purchased, channel partner, and point of service.
  2. Applied controls for voiding transactions, changing tickets, and distributing partial refunds all of which reconcile on the financial side and funnel down to the various communication channels.
  3. Immediate replacement or changes in tickets, as well as complete insight into current activity.
Whether transactions are conducted online, point of service, touch screen kiosks, or in the mobile environment, the data is captured and fed back into the system.
  1. The Dashboard shows financial report summaries and projections, so you know immediately how you are doing.
  2. Insight into customer segments based on purchasing habits, geographical location, preferred venues, and much more.
  3. Account payable and receivable reports for financial insight and greater channel partner management.
  4. Redemption tracking lets you know exactly where and when the customer scanned the ticket, and ensures the ticket cannot be used again.
  5. Integration with Salesforce.com matches opportunity numbers to promotions so you can track real-time ticket sales and the success of a campaign. It also allows you to see important items such as the vendor or channel partner agreement from the previous year.

 

Generate Additional Revenue

The Twelve Horses Ticketing system is capable of handling multiple channel partners, vendors, and upsell opportunities.

  1. Set-up revenue shares with partners or additional venues, and include their branding on kiosks, emails, online, and in print.
  2. Run multiple promotions at once to add even greater value to your event.
  3. Partner with advertisers to include coupons and special offers.

Kiosk and Point of Sale Management

Twelve Horses combines compelling design and usability with state-of-the-art technology to create a positive user experience that can be completely managed remotely.

  1. User interface branding and design for kiosks and box office point of service systems can be customized to each event.
  2. Advanced touch screen technology for ease of use.
  3. Status monitoring for ticket stock, mode, and hardware status.
  4. Update and change information remotely to ensure you have complete and immediate control over all customer touch points.
  5. Data captured via numbered codes, barcodes, or magnetic strips are automatically fed into the reporting module.

 

Supporting Services

Events, venues, and organizations are varied, and each one contends with its own unique set of challenges. Twelve Horses is prepared to operate as a partner in the organization and execution of your events, and is pleased to provide supporting services such as:

  1. Campaign Management
  2. Training
  3. Box Office Support
  4. Equipment and Hardware Service and Support
  5. Call Center Services
  6. Print and Website Design
  7. Photography and Videography

 

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