Technology
MessageMakerTM, Twelve Horses' core messaging platform, delivers seamless and integrated multichannel communications via email, web, mobile, voice, and fax messaging. This innovative system integrates electronic customer communications and programs across multiple channels for greater relevancy, reach and results.
Branded, personalized 1:1 communications
List segmentation based on preferences, interests, and scenarios
Trigger-based messaging for instant and relevant dialogs
A/B campaign testing
Real-time, automated responses to inquiries
Pre-scheduled communication campaigns
Dynamic reporting and analysis
Executive-style PDF reports
Subscription management
Notification of email and text message receipt
Feedback forms and custom surveys
Subscription management
Collateral management - Virtual Literature Rack
Improved Deliverability
Across all modes of communication, MessageMaker offers the most extensive and powerful automation and personalization available. Messages can be automatically triggered by events including 'email opened', 'reply', 'click-to', 'forward', 'unsubscribe', 'inbound SMS sent', 'message failure', and 'elapsed time'. When combined with the Data Replication Engine, messages can also be triggered off external events such as when a new contact enters a site or when there is a change in a lead's buying status.
MessageMaker's rule-based personalization allows users to customize message content including the 'from line', 'reply to', 'subject', body copy, and images. Unlimited use of if/then statements enables users to achieve a high degree of message relevancy across a wide range of communication settings.