"Stanley Hainsworth put his stamp on nearly every piece of creative at Starbucks; he devised the "brand book" that defines the Lego image; and he helped push Nike into entertainment."
Salt Lake City, UT (October 27, 2008) QuarterHorse presents the Fall 2008 symposium, BrandEvolution, a dynamic quarter-day event featuring original and often surprising presentations by some of the world's leading brand creatives. Brought to you by Tether, GameChangers and Twelve Horses, BrandEvolution will be held on Thursday, November 13, 2008, 2:30-6:00pm at The Depot, 400 W. South Temple, Salt Lake City, Utah.
Stanley Hainsworth, world renowned global creative director for Starbucks, Lego and Nike addresses the common challenges businesses face in staying ahead of relentless consumer expectations, and forming emotional connections between customers and products. Hainsworth is joined by fellow digital storyteller, performance artist, and business improvisation visionary Mike Bonifer, and David LaPlante, entrepreneur, web strategist, and CEO of Twelve Horses.
In 1994, Disney became the first entertainment company to boldly drive its customers to a narrative brand Web experience by launching the ToyStory movie web site under the creative strategy of Mike Bonifer, a move that forever changed branding. In 1995, David LaPlante launched Lake Tahoe's first ever ski resort website skiheavenly.com. Today, Heavenly Mountain Resort ranks number one in skier visits.
In 2004, Stanley Hainsworth left Lego and took the helm of Starbucks as VP-global creative and set in motion transformational creative and design strategies that created the ubiquitous brand of our coffee-shop connected generation today. As stated by AdAge.com, "Stanley Hainsworth put his stamp on nearly every piece of creative at Starbucks; he devised the "brand book" that defines the Lego image; and he helped push Nike into entertainment."
In 1994, Disney became the first entertainment company to boldly drive its customers to a narrative brand Web experience by launching the ToyStory movie web site under the creative strategy of Mike Bonifer, a move that forever changed branding. In 1995, David LaPlante launched Lake Tahoe's first ever ski resort website skiheavenly.com. Today, Heavenly Mountain Resort ranks number one in skier visits.
In 2004, Stanley Hainsworth left Lego and took the helm of Starbucks as VP-global creative and set in motion transformational creative and design strategies that created the ubiquitous brand of our coffee-shop connected generation today. As stated by AdAge.com, "Stanley Hainsworth put his stamp on nearly every piece of creative at Starbucks; he devised the "brand book" that defines the Lego image; and he helped push Nike into entertainment."
In addition to gleaning real world branding experience, executives, directors, and senior-level managers will also benefit from a collaborative workshop that takes participants beyond the scripted and linear models of strategy, and challenges them to engage in an improvised branding discussion. The exercise is designed to develop greater emotional intelligence, and push the boundaries of defining a brand.
Topics include:
- Defining and driving a global brand narrative.
- Storytelling for getting your brand in the conversation.
- Improvising, as opposed to scripting, a brand conversation.
- Designing for creating emotional experiences online and offline.
- Recognizing and coping with social media pitfalls.
- How a brand translates become transformational online
For more information or to register for Brand Evolution visit events.twelvehorses.com.
About QuarterHorse
QuarterHorse is a quarterly symposium that's like a conference, but thankfully not a conference. Produced by Twelve Horses, it includes friends and industry visionaries who tell stories and share their insight. It is designed to be short, fast and intelligent. In other words, we cut out everything you don't need in-between the keynotes and the cocktail party. Here, we rely on you to project a positive personal brand, so feel free to dress up not down. We invite you to share because we certainly will, and in the end expect more interaction, less distraction, and above all: a good time.
QuarterHorse is a quarterly symposium that's like a conference, but thankfully not a conference. Produced by Twelve Horses, it includes friends and industry visionaries who tell stories and share their insight. It is designed to be short, fast and intelligent. In other words, we cut out everything you don't need in-between the keynotes and the cocktail party. Here, we rely on you to project a positive personal brand, so feel free to dress up not down. We invite you to share because we certainly will, and in the end expect more interaction, less distraction, and above all: a good time.
