Salt Lake City, UT. (March 6, 2009) Twelve Horses, an integrated online marketing and messaging company, was recently honored as a “Top 30 Innovative Company” in the 2nd Annual Utah Business IQ Awards, an annual recognition program that celebrate the innovative products, processes and procedures that Utah Companies have developed.
“The 2009 iQ Awards finalists have fully demonstrated how progressive thinking, hard work and innovation have helped solidify Utah as one of the nation’s most innovative states,” said Martin Lewis, publisher and editor-in-chief of Utah Business.
Twelve Horses was recognized for its state-of-the-art digital ticketing and event management platform that delivers airline quality e-ticketing for medium-sized businesses. This complete ticketing solution drives the fulfillment of tickets via email, traditional shipping, self-service kiosks, point of sale systems (POS), and now mobile.
“The digital ticketing industry has long been dominated by a few big companies that get away with charging exorbitant prices and additional fees,” said Steve Spencer, president of Twelve Horses. “And because of their market dominance, they have little incentive to implement new technology improvements, or play nicely with other 3rd party systems.”
Twelve Horses approached the development of the ticketing platform with some fundamental changes for the industry:
- Make digital ticketing more affordable.
- Make digital ticketing truly multi-channel.
- Play nicely with other 3rd party systems.
- Design it for the whole organization
Affordability
If you are a business that relies on ticketing technology to manage your events, then chances are you’ve experienced expensive contracts, as well as per transaction, handling, and shipping charges, said Spencer. “Most of our competitors have spent tens-of-millions of dollars developing their platforms, and they need to recoup their investments quickly – so they put the expense back on the backs of businesses and their customers.” With more than 10 years of web development and multi-channel marketing experience, most of the technology needed had already been developed by Twelve Horses in-house.
Multi-Channel
With multi-channel ticketing here is no need to hassle with long lines or antiquated Will Call systems - Twelve Horses Ticketing uses 2-D barcode technology, pin codes, as well as regular barcodes and magnetic strips, for print and/or electronic delivery. Customers easily print the ticket at home, send it to their mobile devices, or redeem them in a number of other digital formats including, kiosks, POS, smart cards and RFID technology. Each touch point is tracked, and customer information is recorded for sophisticated database marketing.
Integration
Twelve Horses is the first to integrate a digital ticketing system with Salesforce.com, giving the entire organization greater means of data collection and customer relationship management. In addition, the Twelve Horses Ticketing platform trades data with travel wholesalers such as Travelocity, Expedia, Orbitz, and any other entity with an open API. The largest industry tradeshows to ever come to Las Vegas – the Consumer Electronic Show (CES), the Global Gaming Expo (G2E), National Association of Broadcasters (NAB), and American Society of Travel Agents (ASTA) - have all benefitted from the integrative qualities of the Twelve Horses Ticketing platform.
Marketing Meets Operations
When it comes to marketing and operations technology the saying is often, “never the two shall meet.” Not the case with the Twelve Horses Ticketing platform where the two operate side-by-side within the content management system. Not only does it offer more control, but it also adds greater efficiency and leverage.
For more information visit www.thtix.com
About Twelve Horses
Twelve Horses is a global provider of Web site design and development, multi-channel marketing, business process automation, customer relationship management (CRM), search engine optimization and search engine marketing. Operating as a full-service marketing agency, Twelve Horses assists businesses in translating and transforming their brands online.
MessageMaker™ is one of Twelve Horses core marketing and messaging products. MessageMaker™ is a single platform for e-mail, fax, voice, Web and mobile text/SMS marketing. Customers use MessageMaker as a hosted on-demand application to integrate and automate individualized cross-channel dialogues and rules-based marketing dialog that enhances the brand’s marketing effectiveness, increases customer conversion rates, decreases acquisition costs, presents/resolves payments and extends the lifetime value relationships.
Twelve Horses operates in Atlanta, Las Vegas, Salt Lake City, Reno-Tahoe, Nev. and Tampa, Fla.
For more information call 1-866-846-2846.
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