Deliverability Services

Reach more customers with greater confidence by relying on Twelve Horses to improve your email deliverability.

Avoid Being Blocked
ISPs, Enterprises and Individuals possess more ways of blocking and filtering email than ever before. The problem is no perfect system exists and anti-spam technologies often target legitimate emails that customers have asked to receive.

Emails that are assumed delivered to the inbox are actually being Deleted, Blocked, or ending up in a Spam Folder.

Up to 30% of legitimate opt-in emails are not reaching customer inboxes. Find out why and fix the problem.

Most businesses do not possess the expertise to fix the variety of complex problems related to design, content, mailing methodologies and sending infrastructure. Twelve Horses maintains valuable customer dialogues by maximizing email deliverability. Advanced tracking and pre-screening methods allow you to identify problems and fix them immediately.

Communicate More Effectively
MessageMakerTM provides powerful tracking and delivery tools to measure and improve the effectiveness of every email campaign. To complement this robust and powerful multimodal communication platform, Twelve Horses maintains a Deliverability Services Team complete with a dedicated Postmaster.

Together they are focused on providing businesses with the most comprehensive and advanced services designed to get more emails into customer inboxes.

Deliverability Services Include

• Whitelisting & Feedback Loops
• Spam Checker
• Content Analysis & Optimization
• Delivery Tracking
• Authentication and Certification
• Dialogue Automation
• Message Auditing
• A/B Testing & Comparison Analysis
• Dynamic Content
• Blocked Sender and List Management
  

See The Whole Picture
The Twelve Horses Deliverability Services Team goes beyond standard email reporting to provide a detailed analysis of a company's email practices.

• Messages are analyzed across 4,500 rules including Heuristic, Keyword, Bayesian, Collaborative, Blacklists, Volume and Identity-based filters.
• Email design is analyzed and optimized to ensure Anti-Virus filters are not triggered.
• Whitelisting is performed, Feedback Loops are established and email lists are managed and cleansed.
• IP addresses and URLs are verified and de-listed if necessary.
• RFC compliant checks are performed on infrastructure and mailing practices.
• Sender reputation is monitored and safeguarded.

Ongoing advice and analysis is also provided to address problems when changes occur, so you can be confident your email communication dollars are always being used effectively.