Come Digg Reno-Tahoe
Come Digg Reno-Tahoe
 |
Reno-Tahoe, America’s Adventure Place and Diggnation, America’s number one technology video podcast, teamed up to deliver a weekend of skiing and snowboarding, a blackjack tournament, and a podcasting party. |
 |
March 23, 2006 |
 |
Generate credible and exciting exposure for Reno-Tahoe through alternative channels of communication like video podcasting, sms text messaging and online social networking. |
|
We’ll break it down for you. |
|
 |
Invitation | ||||||||||||
|
We sent the Diggnation crew a box of local microbrews and an invite to do a live recording in Reno-Tahoe. Come Digg Reno-Tahoe The Beer Click image to enlarge |
|||||||||||||
 |
Text Win | ||||||||||||
|
Used sms text messaging and an offer to win one of six Reno-Tahoe getaways to judge interest. The Text Message Click image to enlarge |
|||||||||||||
 |
Podcasting | ||||||||||||
|
Diggnation begins podcasting about the event over several episodes. Their Site Click image to enlarge |
|||||||||||||
 |
Secured Sponsors | ||||||||||||
|
Silver Legacy Resort & Casino
agrees to be the hotel sponsor, podcast party
location, and organizer of the blackjack tournament.  |
|||||||||||||
 |
RSVP | ||||||||||||
|
We link a landing page off of Diggnation’s website that provides all of the details, accepts RSVPs, and triggers an email confirmation. The Landing Page Click image to enlarge The Email Click image to enlarge  |
|||||||||||||
 |
Press Release | ||||||||||||
|
We distribute a press release to announce the event and generate buzz about podcasting and sms text messaging. The Press Release Click image to enlarge |
|||||||||||||
 |
Party Time | ||||||||||||
|
We party, play, and podcast with the Diggnation crew and all of the attendees that came to Digg Reno-Tahoe. Recorded Podcast Click the play button to enlarge, download the videoYou Must Have Flash 8 on Your Computer to View this Video. Photos Click any image to enlarge
|
|||||||||||||
